Aditya Birla Health Insurance, in collaboration with Dentsu Creative, looks into a new way to maintain the health of its customers by launching ‘Health Returns’.
The health insurance company urges its customers to live a healthy life, and promises to deliver returns on that commitment. Giving a 100% premium back, the company supports their customers at every stage of their journey towards living a healthier lifestyle such as guidance on nutrition, fitness, and lifestyle the insurance company also promises additional benefits like access to hospitalization across 10,500+ hospital networks and a 94% claim settlement ratio.
The company demonstrates this via an ad film which showcases real-life individuals who have embraced the habit of walking 10,000 steps daily, highlighting the impact it has had on their lives, both physically and mentally.
Speaking on the campaign, Darshana Shah, Head-Marketing & CX, Aditya Birla Capital said, “As the Aditya Birla Capital brand, we have always believed in simplifying money needs and focusing on real people and real stories. So, when we were planning our ABHI brand campaign, we wanted our positioning of focusing on ‘Health First’ in Health Insurance to come to life through our own customers’ stories of how they have achieved the best version of themselves by walking 10000 steps daily . We also want to showcase how ABHI is empowering their customers to do so through their entire health and wellness ecosystem at their fingertips through the Active Health Mobile App. Today we have 1600+ customers who earn up to 100% of HealthReturns™ and this film is to create awareness and nudge more to join and start their Health Journey.”
Talking about the inspiration behind the campaign, Aalap Desai, CCO, Creative Experience, West, Dentsu Creative India added, “We were awed by the product itself and then hearing real stories from ABHI consumers who had a transformation by walking 10,000 steps daily was truly amazing. We instantly knew that the campaign needed to showcase real people and their stories. We hit upon a very simple idea of when you keep moving forward, you leave something behind and what worked best in this film is the simplicity of storytelling. Sudip da, the director of the film sprinkled his magic dust adding delightful dimensions and textures to the story, the characters and their performances. This has been a great start of the year for Dentsu Creative India and will motivate us to do even better in the coming time.”
Watch the film here: