“Sensing the growing need for customization, FGII introduces its new health insurance plan – DIY HEALTH,” the company said in a release.
The plan allows customers to design their personalized tailor-made policy in line with their health insurance needs. Features such as maternity cover, critical illness booster, air ambulance, as well as accidental death cover can be available on demand, as against it being a mandatory feature.
The so-called DIY HEALTH will include a base plan consisting of 17 features and 20 optional covers.
“With DIY HEALTH, customers will become architects of their own protection, building customized plans that suit their unique health needs,” said Anup Rau, Managing Director and CEO, Future Generali India Insurance.
The company said it had conducted a survey in association with Unomer, where most customers out of more than 1,500 respondents across 14 Indian cities felt current health insurance policies lacked customization. The survey found 94% of the respondents would prefer to customize their health insurance policies if possible. Eight in 10 consumers looking for customization of health insurance are willing to pay an additional premium and opt for the insurance they require specifically rather than paying for something they don’t need, according to the survey.